Overview
Trivenly is a comprehensive travel marketplace that aggregates curated trips and tours from verified local operators. The platform enables merchants to publish their offerings while providing customers with tools to compare, book, and manage their travel experiences with confidence. Built with a focus on trust, transparency, and seamless user experience across both customer and merchant interfaces.
Problem Statement
Travelers struggled to compare trips across different providers due to inconsistent information presentation and lack of standardized booking processes. Meanwhile, local tour operators and travel merchants needed simpler, more efficient tools to manage availability, pricing, and customer communications. The fragmented nature of the travel industry made it difficult for both sides to connect effectively, leading to missed opportunities and frustrated users.
Design Process
- Market Discovery & User Research
Conducted extensive research with both travelers and tour operators across Southeast Asia. Analyzed competitor flows and identified key pain points in existing booking platforms. Mapped core user jobs including trip discovery, comparison, shortlisting, and booking processes. Interviewed 25+ tour operators to understand their operational challenges and technology constraints.
- Information Architecture & User Flows
Designed comprehensive information architecture supporting complex travel products with multiple variants (dates, group sizes, add-ons). Created user flows for both customer-facing booking experience and merchant dashboard operations. Established clear content hierarchy for trip listings, detailed product pages, and booking confirmation processes.
- Product Listing & Detail Pages
Introduced structured highlight systems showcasing key trip features, visual calendar interfaces for date selection, and clear cancellation policies to build trust. Designed comprehensive product detail pages with image galleries, itinerary breakdowns, inclusion/exclusion lists, and social proof elements. Optimized for mobile-first experience while maintaining desktop functionality.
- Merchant Dashboard Design
Created intuitive inventory management systems, dynamic pricing tools, and streamlined order operations to reduce manual overhead for tour operators. Designed bulk editing capabilities, automated availability sync, and customer communication tools. Focused on reducing time-to-market for new trip listings and simplifying day-to-day operations.
- Design System Development
Built scalable design system with reusable patterns for trip cards, advanced filtering interfaces, date selection components, and booking flows. Established consistent visual language across customer and merchant experiences while allowing for white-label customization. Created comprehensive component library supporting future feature development.
Results
- Streamlined trip comparison process with standardized information presentation
- Reduced merchant onboarding time from 2 weeks to 3 days with simplified dashboard
- Achieved 40% increase in booking conversion rate through improved trust signals
- Decreased customer support tickets by 60% with clearer policies and self-service options
- Established foundation for loyalty programs and referral systems with modular architecture
- Enabled 200+ tour operators to manage inventory efficiently across multiple sales channels