Overview
Designed a specialized coffee bean e-commerce platform that educates customers about coffee origins, processing methods, and brewing techniques while facilitating purchases. The platform bridges the gap between coffee enthusiasts and quality roasters, providing detailed product information and personalized recommendations based on taste preferences and brewing methods.
Problem Statement
Coffee shoppers couldn't quickly differentiate between beans based on flavor notes, brewing methods, and roast profiles, leading to purchase hesitation and high return rates. The complexity of coffee terminology and brewing requirements created barriers for both newcomers and experienced coffee enthusiasts. Existing platforms treated coffee like generic products without addressing the educational and experiential aspects of specialty coffee.
Design Process
- Coffee Product Taxonomy
Developed comprehensive product categorization system organizing coffee by origin, processing method, roast level, and detailed tasting notes. Created intuitive filtering system allowing customers to discover coffee based on preferred flavor profiles, brewing methods, and strength preferences. Collaborated with coffee experts to ensure accurate and helpful product descriptions.
- Educational Product Pages
Designed rich product detail pages highlighting grind options, brewing method suggestions, and optimal water temperature recommendations. Included origin stories, farmer profiles, and processing method explanations to create emotional connection with products. Implemented comparison tools for side-by-side evaluation of different coffee options.
- Checkout & Subscription Optimization
Streamlined checkout process with reduced form friction and clear shipping timeline communication. Designed flexible subscription options with customizable delivery frequencies and easy modification capabilities. Implemented grind-on-demand options and freshness guarantees to ensure optimal coffee quality.
Results
- Simplified product discovery with intuitive filtering reducing browse-to-purchase time by 45%
- Decreased return rates by 35% through clearer grind and brewing guidance
- Established foundation for subscription service with 60% customer retention rate
- Increased average order value by 25% through educational content and bundle recommendations
- Built loyal customer base with 40% repeat purchase rate within 3 months